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Industry Happenings


June 7, 2019

       

French retailer launches sales of salmon fed with Veramaris' natural marine algal oil rich in omega-3 EPA and DHA

 

 

 

The French supermarket chain Supermarché Match has introduced fresh salmon sustainably fed with natural marine algal oil from Veramaris as one high-quality source of both omega-3 fatty acids EPA and DHA in all of its 116 stores in France.

 

Supermarché Match sources the salmon from Norwegian salmon farmer Lingalaks, headquartered in Norheimsund, Hardanger. Beginning in October 2018, Lingalaks has been feeding a sustainable salmon diet developed and manufactured by feed producer Skretting which includes omega-3 EPA and DHA algal oil from Veramaris as an alternative to fish oil from wild-caught fish.

 

"At Supermarché Match, we are committed to ensuring that everyone has access to fresh and healthy food. The salmon we are now able to offer to our customers is rich in omega-3 EPA & DHA from natural marine algae. This is our contribution to conserving marine resources," says Nicolas Baroux, Head of Procurement at Supermarché Match.

 

Feeding salmon with natural marine algal oil resonates strongly with increasing consumer demands for nutritious and yet sustainably farmed seafood. In France, 93% percent of salmon consumers say that omega-3 content is somewhat, very and extremely important when purchasing salmon (Veramaris Market Data 2016/2018). Also, omega-3 content is among the top five reasons for consuming salmon.

 

"Omega-3's are among the most important nutrients that people need for a healthy life. Omega-3 EPA and DHA are at the very core of the salmon brand-promise, making salmon a food choice consumers can count on when it comes to health benefits. This is our contribution to differentiate salmon and support retailers in increasing their fair share index of the salmon category," Veramaris CEO Karim Kurmaly says.

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