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Executive Talk

May 21, 2013
AveSui 2013: Catalyst to Brazil's market recovery
An eFeedLink Exclusive
The Brazilian poultry and pig trade show continues to be the focal point of local producers while satisfying growing interest from foreign companies
by Geraldine EE
During May 14-16, AveSui, the trade show for the poultry and swine production chain, was held at CentroSul (Centro de Convenções de Florianópolis), Florianopolis in the state of Santa Catarina - the birthplace of pig and poultry production in Brazil.
After a challenging year for livestock producers in Brazil marked by an increase in production costs led by rise in feed costs last year, the 12th edition of AveSui brought producers together as they explore new opportunities in the year 2013 and beyond. Indeed, with an estimated US$200 million in deals closed at AveSui this year, the event has boosted the industry in a big way.
The trade show features more than 150 domestic and international companies presenting products and services to 17,800 local and overseas visitors, including the United States, China, Germany, Argentina, Netherlands, South Africa, Nigeria, Peru and Angola.
The show has gained increasing international interest, with marked interest from Chinese companies seeking a gateway to the domestic and Latin American market. According to Andrea Gessulli, Director of AveSui, the growing interest was organic. There was one Chinese pavilion at the show about three years ago, and the event boasts three Chinese pavilions this year, with exhibitors spotting bigger and more elaborate booths.
This year, 60 of the 150 exhibitors were Chinese companies. These companies include feed machinery companies, ZhengChang and Muyang Group; a large number of feed additive companies including Sichuan Chanhen Chemical Corporation and Yunnan Xinlong Mineral Animal Feed Company limited; and animal husbandry systems and equipment companies.
Other international exhibitors include feed machinery supplier Andritz, egg handling system provider Moba, feed additive producer Framelco and animal health company Dupont.
At the 12th International Seminar of Poultry and Swine, experts from Brazil, the United States and Belgium covers new trends in poultry and swine handling, health, animal well-being, nutrition and others. The conference programme presented by UFSM - LAMIC Laboratory, Faculty of Agricultural Engineering (Feagri) of Unicamp and Agroceres PIC y ABEGS received encouraging response. Simultaneous translation to English was available for some sessions.
The conference kicked off with the opening seminar themed 'Challenges in the competitive agribusiness' featuring experts including Leonardo Soluguren, managing partner of Clarivi, a consultancy focused on agribusiness; Marcos Jank from Agroconsult; Dilvo Grolli, president of Coopavel; Joao Batista Olivi from Canal Rural' among others, who discussed key trends and challenges in Brazil and the impact of global markets on Brazil.
Meat producers and agriculture experts in Brazil renewed their optimism at this discussion on the future of Brazil's poultry and swine industry. Jank, among other speakers, expressed optimism in the potential of technology in improving corn and soy yields, thus improving the availability and affordability of feed for meat producers. In particular, the implementation of a second, or even third crop in a year, coupled with genetics, machinery and the use of fertiliser and pesticides will boost yield per acreage, closer to that of producers such as the United States.
However, these experts cautioned that the industry can only reach its potential if rail and port facilities are improved to support transport and export; cooperation within the industry is tightened and government regulatory framework and support is available to support the industry.
Another highlight is 'Model Farms for Poultry and Pigs', an exclusive showroom featuring innovations and trends in equipment maintenance and the ambience extractors, feeders and drinkers, floors and heaters that help control livestock housing. Gessulli is very pleased with the interest this year and hopes to increase the scale next year, after scaling it up this year.
Bioenergy and Biomass Fair and Animal Rendering seminar took place alongside AveSui, bringing the agricultural sector and renewable energy sectors together to bring synergy to the protein chain, power generation and environmental protection.
Biomass & Bioenergy Panel presented by EMBRPA is themed 'Composting and generation of energy in poultry and swine production'. Animal Rendering Panel discussion presented by the Brazilian Renderers Association (ABRA) highlights the growing importance of rendering in the livestock production and the resulting positive economic and environmental impact. ABRA presents rendering as a sustainable option to animal (parts) disposal for meat producers and shares important and practical knowledge on the applicable legislation.
Bringing together the largest American, Brazilian and Asian agribusiness stakeholders under one roof, AveSui has become one of the largest agribusiness fairs in the Americas. With Brazil and Latin America assuming increasingly important roles in world feed and meat markets, its continued ascendancy is assured.

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