Lesaffre opens APAC hub in Singapore
164-year-old French family-owned Lesaffre has set up a new Asia Pacific regional hub in Singapore.
Mr. Antoine Baule, chief executive officer of Lesaffre, inaugurated the new premises in the presence of Ms. Low Yen Ling, senior parliamentary secretary, Ministry of Trade and Industry and Ministry of Education, and His Excellency, Mr. Marc Abensour, ambassador of France to Singapore.
Mr. Abensour cited in his opening speech that Lesaffre is a "good example" of a successful French company which has leveraged tradition, innovation and internationalisation for continued growth.
"We started with Baker's yeast, but later we realised that our core competency was not just in yeast, but fermentation technology in more general terms, leading us to then develop yeast metabolites, enzymes, and bacterial strains for use as probiotics," Mr. Baule shared with the media at the day's press conference.
The Singapore hub brings together several of Lesaffre's teams in baking, food taste, human health and nutrition, animal care and biotechnology, and will consolidate the company's various business streams at the forefront of advanced yeast applications and improve collaborative engineering of tailored business solutions in the region.
The 1,000-square-metre space also houses a Lesaffre Baking Center™ - of the largest in the world - and a Culinary Center, serving as collaborative spaces for innovation as Asian consumers' palates and nutritional demands rapidly evolve.
And evolving consumer demands, of a different kind, extend to impact the feed and livestock industry as well. During a media tour, Ms. Frederique Clusel, general manager of Lesaffre's animal health and nutrition business unit, Phileo, emphasised the key concern that consumers are increasingly looking towards meat products which are free from antibiotics. She then outlined the various solutions which Phileo has to boost the immune and digestive health of animals, to reduce their reliance on antibiotics.
Commitment to Singapore and Asia Pacific
"Being at the heart of a region with an important role in the food, biotechnology, human and animal care sectors, fully justify the company's investments in Singapore. As a family-owned group, headquartered in France and operating in Asia Pacific for more than 40 years, Lesaffre is very committed to its new set up in Singapore to better serve its customers in the region," commented Mr. Baule.
Singapore's pro-business environment was also cited as a choice for Lesaffre's regional hub.
The Singapore hub cements Lesaffre's commitment to its regional customers working with them to meet local demands in a diverse region. The project, an investment of S$4 million (US$2.86 million), is expected to create more than 75 jobs in Singapore by the end of 2018. Already 25 vacancies are filled, with four from the Phileo business unit.