April 24, 2019
FrieslandCampina finishes third in Dutch reputation ranking list for 2019
FrieslandCampina has risen from fourth to third place in the prestigious reputation ranking of the Reputation Institute, a leading international research platform, the dairy co-op announced.
The Reputation Institute analyses the reputation of the Netherlands' largest companies every year. It examines the emotional bond that stakeholders have with a company, how they assess companies rationally and to what behavioural intentions this leads to, such as making recommendations or buying and desire to work at the company.
FrieslandCampina owes its rising position partly to consistent communication about its strategy and sustainability initiatives.
The list is dominated by high-tech companies. DSM is the highest climber in the rankings and climbed nine positions.