April 23, 2019
Aviagen Asia has "great success" at VIV Asia 2019
VIV Asia 2019 has been declared a great success for Aviagen Asia, Aviagen announced.
At Asia's leading international feed-to-food show, which took place on March 13 - 15 in Bangkok, Thailand, hundreds of guests were reported to have visited Aviagen's booth. In addition, during the opening ceremony, Aviagen's Asia-Pacific business manager, Dr. Rafael Monleon, was awarded the International Hatchery Practice - VIV Asian Poultry Breeder Personality Award 2019 by the Positive Action (PAP) Asian Personality.
The Aviagen Asia team shared the latest Arbor Acres, Indian River and Ross brand developments, focusing on the benefits of these brands for broiler and breeder customers serving local markets. Aviagen birds are popular throughout Asia for their market leading chick production, strong livability, environmental resistance and feed efficiency, according to the company.
A major highlight during VIV Asia was a visit to the Bangkok Animal Research Center (BARC), which provided customers with a unique opportunity to witness field trials. The trials featured Aviagen and competitor broilers under both open-house and environmentally controlled conditions and under various nutritional and management strategies.
A large number of customers also gathered with Aviagen global experts for separate Arbor Acres, Indian River and Ross breakout sessions. Together, they explored the latest management advice to maximise breeder and broiler performance.
In addition, Aviagen global experts joined other industry specialists to look at key management and disease issues affecting the bottom line for Asia broiler breeder producers. Dominic Elfick, international product manager of Aviagen Asia Pacific, spoke on the role of genetics in bird health, welfare and performance. Aviagen's global head of veterinary services, Dr. Nick Dorko, discussed biosecurity and other measures to support disease prevention.
The cornerstone of the company's global leadership is its strong relationship with customers in more than 100 countries around the globe. In each location, support teams work hand-in-hand with customers to solve their daily challenges and promote their bottom line.
"Our corporate vision is to be the world's preferred supplier of quality broiler breeding stock, and our strong relationships with our customers around the globe are key to our success. For this reason, VIV Asia is very important to us, as it gives us an ideal opportunity to meet with our customers, listen to their challenges and strengthen our breeding programme with their valuable input," explained Dr. Monleon. "I look forward to VIV Asia 2021, as well as numerous other opportunities to meet with our Asia customers and industry colleagues."