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Publication
 
Feed Bussiness Worldwide: April, 2013
 
The paradoxical role of livestock supplements in Asia
 
 
Agribusiness is moving to sustainable natural supplements, but Asia’s cost fixation resists this transition towards a new industry mindset.
 
Livestock supplements are an agribusiness niche equally defined by innovation and obstacles. No other part of the entire agribusiness paradigm has seen more technical advancements, favourable regulatory changes or enjoyed such widespread official encouragement. Whether it is efforts to make our food safer to eat, reduce livestock’s carbon footprint or make it possible for them to gain more weight with less feed, supplements are at the forefront of all such efforts.

 
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