April 1, 2019
VIV Asia 2019 sees more international visitors
The 2019 edition of VIV Asia, held March 13-15 in Bangkok, attracted more than 45,000 professional visits, with a 7% increase in visitors from outside the host country Thailand.
The biggest international industry gathering of Asia
When looking at the livestock and feed to food markets in Asia, VIV worldwide offers the strongest network of industry professionals, with VIV Asia leading the VIV series of events.
A good 65% of the total 45,023 visits registered at VIV Asia in 2019 came to Bangkok from outside of Thailand, confirming the international flavour of the show where local visitors accounted this time for 35%, against the 39% visits audited in 2017. With Asian markets in the lead, overseas visitors came from more than 120 countries.
China, once again the top visiting country after Thailand, significantly increased its attendance by 12% compared to the previous edition. Following China, the top 10 visiting markets this year were: India, the Philippines, Vietnam, Indonesia, Malaysia, Bangladesh, Republic of Korea, Taiwan, and Pakistan. Interesting to note, Cambodia claimed in this edition a place in the top 20 visiting countries completing more and more the ASEAN markets coverage at the show. Despite the air space closure affecting visitors' attendance right before the show dates, Pakistan managed to confirm its 11th position in the visiting countries' list. Some others in the top 20 were Myanmar, Japan, Nepal, and Iran.
VIV Asia goes more and more international not only in terms of visitors but also with regard to the exhibiting offer. As announced before the show opening, 1,245 exhibitors (+18% compared to 2017) from 62 countries, covered at BITEC a space of 31,007 square metres (+30% compared to 2017) where 10 international pavilions showcased a number of new companies and brands. In particular, the Canadian and Japanese pavilions marked their new entry into the VIV Asia lineup in 2019, next to the recurring pavilions from Belgium, China, France, South Korea, Spain, Taiwan, Thailand, and the United States. Finally, new exhibiting countries represented by individual companies were: Cyprus, Ecuador, Finland, Jordan, Lithuania, Morocco, Myanmar, Paraguay, Tunisia, and Uruguay.
A complete event from feed to food which greatly satisfied expectations
A survey ran by the organisers in the 10 days following the show, has just revealed a satisfaction rate of 8.1 points out of 10, among VIV Asia 2019 exhibitors, and 8.6 among the visitors. The latter spent in fact more time at the show ground, with second and third day re-visits increasing by 3% compared to 2017. So what were some of the winning features of this industry's appointment?
Extensive program and complete value chain on display. Visitors attending VIV Asia, not only find the A to Z / Feed to Food offer on display at the show ground, but also a wide range of conference and seminar programmes to learn, network, and share knowledge. 86 sessions were presented by partners, exhibitors and organisers, with about 200 high-level speakers flying from all over the world to discuss about farming in tropical areas, animal disease prevention, performance increase in swine and poultry whilst reducing medication, shrimp farming technology, inspirational best practices, innovative technology for risk control and stress reduction, market trends, regional policies, as well as other technical and commercial topics.
Educational and informative sessions were successfully attended by a total of 5,396 visits over the three days at BITEC. On the first day of the show a 3.5-hours conference organised by the Swine Raisers Association of Thailand, received the biggest audience of all programmes with 333 delegates taking part in the "ASF: The disruption of ASEAN pig industry" session. The recent developments of African Swine Fever, with a dangerous outbreak spreading from China to Vietnam right before the show dates, even had the Thai government campaigning for farmers not to attend the show as a measure of containing the outbreak and protecting the swine sector in ASEAN. Certainly this had an influence on show numbers. On the other hand the show represents a great opportunity for industry operators to build the knowledge on how to better manage the disease, and thus the impact on the overall exhibition attendance was limited considering the relatively small drop in visits.
The second-most attended session was "AMR: from science to policy" presented by the Federation of Asian Veterinary Associations, FAVA, with 231 attendees.
The "China connects" seminar, jointly organised by VIV Qingdao and VIV worldwide, held on the first day, which served as the networking platform to deepen the cooperation between China's animal husbandry and food industry and global industries, welcomed a total of 162 delegates.
Finally, the Food Engineering related conferences held on the second and third day of the show, namely the "MEAT 360° trend & innovation", "Asian Food & Tech Trends ", and "Food Engineering Conference", received a total of 319 visits. With a strong line-up of 100 companies in Hall 98 featuring some of the global players in the primary and further processing of protein-based food, the newly-branded Food Engineering section officially took off at VIV Asia 2019 and is bound to become a more and more important pillar within the VIV portfolio.
Food Engineering, including processing and handling, represented 10.5 % of VIV Asia 2019 total show space, with an outstanding 93% increase compared to the previous edition. Walking the show ground from Hall 98 to 106, from Food Engineering to the Feed-related halls, the exhibition space showcased 24.5% of farm production, 6% breeding and hatching companies, 6% crop-tech & feed-tech solutions, 37% feed ingredients and additives, 14% animal health enterprises, and 2% media and consultancy companies.
Quality show. VIV Asia 2019 was not only a busy show, but also a quality event. 573 Industry leaders visited the exhibition, and most of them for more than one day. The VIV Industry leaders programme brings the top of the industry to the VIV events making sure that the key players are not only invited to the exclusive networking sessions, but are also supported by the show organisers in finding the right suppliers and representatives within the rich show offer.
Several organised delegations, with the support of expert industry partners from China, Cambodia, Iran, the Philippines, South Korea, Nepal, and other countries, had the chance to visit the show and to join tailor-made activities including guided tours at the show ground and special session selections.
Thinking ahead: at VIV Asia the launch of a new show for Asia
VIV Asia was also the occasion to officially launch a new VIV trade show and forum focusing on feed, pharmaceutics and genetics in the animal protein production. VIV health & nutrition Asia 2020 is the new niche-event by VIV worldwide. Entirely dedicated to innovations in nutrition, pharmaceutics and high-tech animal health solutions, this new show and forum concept is different from any Feed-to-Food VIV event, and will be held in the same location of VIV Asia, at BITEC, on even years.
VIV Asia will be back in 2021. The organisers, VNU Exhibitions Asia Pacific and VNU Exhibitions Europe, would like to thank everyone who joined the 2019 edition.