March 26, 2019
Cherkizovo joins new poultry union in Russia
Representatives from Cherkizovo Group are now part of a new Russian agribusiness association that was launched this month as Russia's poultry industry faces the need to grow exports and address new challenges.
The board of directors of the National Union of Poultry Farmers (NUPF) includes personnel from top poultry producers like Cherkizovo, the Resource Group of Companies, PRODO Group, Prioskolie, the Tkachev Agrocomplex and BEZRK-Belgrankorm.
The union is led by Sergei Latukhov, former head of the Russian Veterinary Association, who was appointed the union's director general.
NUPF members believe that a qualitative improvement in performance powered by most advanced technologies in rearing, slaughtering and processing and digitisation in production management are the high-priority measures that can help the country retain its position as a global industry leader.
The union's main areas of focus are to bring together key industry players in a bid to bolster and promote commercial poultry farming in Russia, make its produce ever more competitive and spur domestic demand for poultry products. Other priorities include unlocking the industry's export potential through ensuring high quality and safety standards, strengthening the country's role in the global poultry market and boosting sales abroad.
"The union will be concentrating on promoting Russian poultry products in both domestic and foreign markets and supporting in-depth industry research. The latter is aimed at bringing a better understanding of poultry farming matters to government and public audiences and providing the relevant federal and regional legislative and executive authorities with recommendations on how to create a welcoming business environment for continued growth in poultry production," said Latukhov.
The union plans to engage with industry R&D professionals to deliver new technological solutions to the national poultry market. It is seeking to play a dedicated hands-on role in devising and implementing national programmes tackling dangerous animal diseases as well as government aid programmes aimed at improvement of competitiveness and export expansion in the agribusiness sector.
The union is also looking for opportunities to cooperate with similar foreign and international associations and have a stronger involvement in considering and addressing global poultry farming issues.
Lastly, the National Union of Poultry Farmers is committed to corporate ethics, transparency, openness and cooperation with any stakeholders while also looking to help accomplish important development goals of the domestic poultry farming and improve its reputation in Russia and abroad.