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FBA Issue 31: March /April 2010
 
VIV India 2010

Providing knowledge, sharing visions

 

 
VNU Exhibitions and Inter Ads Exhibitions organised VIV India 2010 in Bangalore, the second VIV fair held in the subcontinent. Held over three days in early February, it brought together an overwhelming number of small- and medium-size poultry farmers, aqua and cattle farmers, feedmillers, nutritionists, veterinarians, investors and industry stakeholders.

 

With 7,904 trade visitors, VIV India 2010 outperformed its previous edition by 137, with participants and visitors hailing from both India itself and overseas.

 

This year's VIV India was officially opened by Professor K. V. Thomas, India's honourable minister of state for agriculture, consumer affairs, food & public distribution. Addressing the gathering, the minister said "India is ready to provide technological help to its neighbours to prevent the ingress of livestock diseases."

 

Following a request from the poultry sector, the minister said that he would hold talks with the government of Kerala to either withdraw or reduce the tax being levied on poultry products in the state.

 

VIV India 2010 also reported strong attendance for its technical seminars. The opening session focused on "Steering Livestock to Food Security." Addressing a packed house audience at the opening session, minister Thomas said "the Union Government was examining a proposal for launching a national dairy plan with a budget of INR17,371 crores to achieve a target of producing 180 million tonnes of milk a year by 2021-22".

 

Highlighting the importance of dairy, poultry and fisheries sectors in the growth of agrarian economy, Thomas said the country's agricultural sector could achieve the targeted growth rate of 4% by next year only if agribusiness sectors such as poultry, dairy and fisheries grew by 8 to 9%  respectively.

 

Also addressing the gathering was Dr. N Rajagopal, director of the Department of Animal Husbandry & Veterinary Services for India's Karnataka state. Rajagopal said that the state has a good potential for exporting livestock products as the cost of these products was lesser in Karnataka than other states.

 

On the other hand, Rabobank's presentation, clearly linked growth in the production of safe meat, eggs and milk with the need to secure sufficient food supplies for Indian rapidly growing population and per capital consumption.

 

Meanwhile, the session II seminar conducted jointly by VIV India and CLFMA OF INDIA on "Feed fortification" emphasised the importance of using vitamins, minerals, enzymes such as phytase for improving quality feed outputs.

 

There was also a round table discussion on "Poultry Markets in a Global Perspective" by Dr Piet Simons, past president of World's Poultry Science Association. It was noted that the driving forces for the global poultry markets are population growth and demographics, economic prosperity, relative cost/price advantage, health and nutrition, consumer-friendly products and fastfood chains. The discussion also noted that in the future, there would be more processed poultry products.
 
All in all, the event was all ecompassing, well attended and in sum, an essential meeting venue for all components of India's rapidly expanding agribusiness industry.
 
 
The above are excerpts, full versions are only available in FEED Business Asia. For subscriptions enquiries, e-mail membership@efeedlink.com