February 20, 2018
Aviagen exhibits at 2018 VIV MEA
At the VIV MEA show in Abu Dhabi, UAE, Aviagen® unveiled a stand with multiple screens and images to support the "largest product portfolio in the broiler breeder industry," the company said.
The booth displayed its four commercial brands, Arbor Acres®, Indian River®, Ross® and Rowan Range®. Visitors were hosted by a full complement of Aviagen-branded regional team members from Turkey, Middle East and Africa (TMEA).
The three-day tradeshow attracted a substantial attendance by customers who deal with Aviagen directly and through the Aviagen-branded distributor network in the region.
Aviagen customers indicated that the ease of travel, location and open entry for many to the UAE, together with the increasing number of exhibitors at VIV MEA and the associated seminars, all help to ensure this will become the show for the region.
"It was a great opportunity to meet and spend time with new and existing distributors and customers during the show and in the evening at an Aviagen sponsored dinner. The show now has a regional presence and is likely to grow into a core event for Aviagen customers in the Middle East and the greater part of Africa," said Michael Garden, Aviagen's business manager for TMEA.
"We believe our time and effort was well spent with existing and future customers as we attempt to capture the growth in the future by giving the region a choice of products with our extensive multi-branded portfolio."