February 12, 2019
Hubbard's pedigree operations in New Hampshire, US enhanced with $10 million investment
An effort is currently underway to advance Hubbard's research and development base in Walpole, New Hampshire, US, the company, which provides day-old grandparents and parent stock chicks, announced.
The planned improvement is made possible by a $10 million investment following the acquisition of Hubbard by the Aviagen Group in February of 2018.
The project will involve adding, expanding and modernising the pedigree farm base and hatchery with state-of-the-art technology and equipment. The effort will profit Hubbard customers in the US and outside the country by boosting the performance, health and welfare of conventional male and female broiler breeder lines.
The upgrade of the Walpole facilities is slated for completion by the end of 2020, and will enable Hubbard to triple its pedigree programme in the US. Additionally, the work force of Hubbard facilities in Walpole will be tripled, as new jobs have been added and recruitment for new positions is in progress.
To increase the accuracy of genetic selection methods, the Hubbard farms and hatcheries will add the latest technology and techniques – which are also used in Aviagen research and development facilities – to further progress bird performance.
An example is advanced 3D imaging to improve selection for skeletal health, meat yield and quality. The Walpole facilities will also incorporate Lifetime Feed Conversion Ratio (LFCR) technology, a method that observes FCR and feeding behavior during a bird's lifetime in order to aid selection for birds that are the most efficient in converting feed to body weight. Great strides in FCR improvements in recent years means that less feed (which is the single highest cost in poultry production) is needed to produce healthy and productive birds, Hubbard explained.
Both Aviagen and Hubbard have a strong commitment to continuous and balanced breeding improvement. Although they operate as two separate companies, Aviagen and Hubbard share knowledge, expertise, technology and resources that they leverage to promote the success of their customers around the world.
Another major goal of the companies is the securong of the global supply of quality breeding stock. The Walpole facilities follow strict biosecurity standards, and an additional biosecurity advantage is their relative geographical isolation from other poultry in the country.
"This investment in Hubbard's research and development will further enhance an already-proven portfolio of conventional broiler breeds. It will help streamline our supply, not only for our international markets, but also to the US, which remains the largest broiler industry in the world," explained Olivier Rochard, global managing director of Hubbard.
"At Hubbard, we're proud to be part of the Aviagen Group. Our customers around the world will greatly benefit from the combined synergies of two companies that work daily to champion the success of their businesses and the health, well-being and performance of their birds."