February 6, 2018
BIOMIN expands presence, strengthens commitment in Benelux
BIOMIN has announced the expansion of its local presence in Belgium, the Netherlands and Luxembourg, as part of its strengthened commitment to serving feed and animal protein producers throughout the region.
"At BIOMIN, we have made it part of our mission to deliver unmatched service to customers," said Dr. Hannes Binder, managing director of BIOMIN, adding that "alongside providing scientifically advanced products, proximity to customers is a key driver in service excellence."
"Our decision to bolster our engagement in Benelux markets reflects the service component of BIOMIN culture, the potential we see for growth, and the fact that area is home to a number of large-scale, international feed and livestock companies that have been early adopters of new technologies," he added.
BIOMIN products first became commercially available in Benelux around 1997 through local distribution agreements, beginning with the mycotoxin-deactivating Mycofix®. The product offering expanded over the years to include a full suite of BIOMIN gut performance management solutions: Digestarom®, PoultryStar® and Biotronic®.
"BIOMIN is starting from a strong position when it comes to delivering innovative products to customers in Benelux," stated Andre van Lankveld, BIOMIN regional director of Western Europe. "Over the years, integrations, feed mills and farms have embraced the benefits of novel strategies that deactivate mycotoxins and support gut performance. We hope to seize that momentum and unlock further benefits for BIOMIN customers going forward."
One element of the expansion strategy involves the recent creation a local BIOMIN business unit based in Uden, the Netherlands, that affords a central base for on-site visits and customer support throughout the area.
Hans Couwenberg, who joined the firm as managing director of Benelux in 2017, will lead the BIOMIN activities throughout the area. "I am confident that Hans and the team will bring the competitive advantages that BIOMIN offers - a strong global R&D programme, innovative products, technical knowledge sharing and value-adding services - to feed and livestock businesses in Benelux," commented van Lankveld.
A local presence will also allow BIOMIN to build and enhance important relationships with key opinion leaders and research organisations. Through its R&D activities, BIOMIN has a global network of 200 research organizations.
For new and existing customers in Belgium, the Netherlands and Luxembourg, BIOMIN delivers account servicing, order fulfillment and support starting in February 2018.
"We've invested considerable effort in ramping up our local capabilities to ensure client service excellence and minimise any potential interruptions," explained Couwenberg. "Our plans to grow the value proposition for our clients and partners are already in place, and we will work diligently to make them a reality."