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January 30, 2019


Elanco, Performance Livestock Analytics establish data service agreement

 

 

 

Performance Livestock Analytics, Inc. (PLA) and Elanco Animal Health Incorporated have recently announced an agreement to provide joint customers data from PLA's fast-growing Performance Beef TM platform and access to Elanco's Benchmark® service.

 

This alliance is designed to deliver continuous, real-time data to help cattle producers optimise their practices and products, paving the way for improved profitability.


"The access, analysis and interpretation of animal production and health data are essential to optimising performance in today's livestock operations," said Chris Chavis, vice president of Elanco's US food animal operations. "The integration with Performance Beef will help feedlots and farmer-feeders introduce greater performance predictability and improved efficiency into their feeding programmes."


Elanco's Benchmark service converts data into information to help beef producers identify strengths, opportunities and niches to pursue and measure improvements over time.


PLA's cloud-based Performance Beef platform helps producers optimise cattle nutrition by automating the measurement, analysis, and reporting of financial and operational data to ensure better feed management. The combination of PLA's Performance Beef platform with Elanco's Benchmark service will allow producers to continually analyse cattle and business performance data and identify actionable strengths and weaknesses that impact profit and loss in real-time.


"Our Performance Beef technologies provide livestock producers with the state-of-the-art analytics and real-time information they need to optimally manage their livestock," said Dane Kuper, CEO of PLA. "And now, Performance Beef customers will better understand the practices and products that will help optimise feedlot performance by allowing producers to compare their performance to regional benchmarks through Elanco's Benchmark service."


Performance Beef is a leading business operating system in the livestock industry, a software subscription service that helps livestock producers automatically capture feed and veterinary information essential to maximising profitability. Performance Beef provides simple, easy-to-use software apps that allow livestock producers to manage all financial, operational and performance data relative to their cattle operations.


- Elanco

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