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January 30, 2018

 

3 focus areas for poultry producers: Novus at IPPE

 

 

 

Novus International, Inc. will kick off the year by showcasing its latest nutrition strategies at the International Production and Processing Expo in Atlanta, Georgia, US today. The company will be focusing on three areas where poultry producers can face costly challenges, or can maximise profitability: gut health, meat quality and epigenetics.

 

"Creative and effective innovation is crucial to keeping up with modern production," said Scott Hine, Vice President and Chief Innovation Officer at Novus. "Our customers face new challenges daily, and we have to be ready."

 

Recently, Novus announced that its MINTREX® trace minerals combined with SANTOQUIN® feed preservative can help producers reduce severe woody breast and white striping by up to 50%. Novus researchers and technical service experts will be available to discuss how this can be implemented into poultry operations. Novus is also debuting its latest discoveries using epigenetics, which describes the changes in the gene activity and expression that occur as a result of benefits being passed from parent stock to offspring.

 

"This is an exciting area that is still developing," said Dr. Mercedes Vazquez-Anon, Senior Director of Animal Nutrition and Facilities at Novus. "We're really just beginning, and already we can see significant impacts on overall chick quality."

 

With antibiotic-free production and enteritis diseases gaining traction around the world, gut health has become increasingly important in poultry production as well. Novus's products work to restore gut health based on each unique challenge and help protect against performance loss and mortality.

 

For more information about Novus's presence at IPPE, visit www.novusint.com/events/IPPE2018.

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