January 28, 2019
Thailand becomes 'most important' market for Norway salmon in SE Asia
Recognising Thailand as having lately become the "most important market in Southeast Asia" for Norwegian seafood, particularly salmon, the Norwegian Seafood Council (NSC) is relocating its regional office from Singapore to Bangkok in the middle of this year, The Nation reported on Thursday, Jan. 24.
"NSC has been actively working in the Thai market for the past five years; and since last year, Thailand has become the most important market for us in Southeast Asia due to its robust growth in domestic consumption," Jon Erik Steenslid, NSC director for Southeast Asia, was quoted as saying.
"A testament to our increased effort in Thailand and how important the market is for us have led to the relocation of our regional office from Singapore to Bangkok this coming summer", he added.
Steenslid said NSC will continue to promote Norwegian seafood to Thai consumers through various activities including product promotions at leading supermarket and restaurant chains and engagements with key media and influencers.
"Just as Thai consumers associate sushi with Japan, we want them to associate Norway with salmon", he said.
Exports of fresh Norwegian salmon to Thailand increased by 25% a year in the past three years, and for the first time it has exceeded 10,000 tonnes last year.
Salmon accounted for 50% of Thailand's seafood imports from Norway last year, while 40% were mackerel.
Last year, exports of Norwegian seafood to Thailand totalled 29,000 tonnes, up 10% from the previous year and valued at around 4.8 billion baht (US$564.3 million).