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January 25, 2018

UK's retail egg sales shoot up to 40-year record high 
 

Retail egg sales in the UK last year topped the 6-billion mark for the first time in 40 years, according to the latest data issued by British Lion eggs, a UK food safety mark.

The 2017 sales rose by 250 million, up 5% from the previous year. Value also rose, by 6%. The growths accelerated in the final month of the year, following the recent change in official egg safety advice by the Food Standards Agency.

Thus, the December 2017 figures showed 9% volume growth and 8% value growth year-on-year. In October the UK Food Standards Agency announced a change in its advice about eating eggs, saying infants, children, pregnant women and elderly people, who are vulnerable to infection or who are likely to suffer serious symptoms from food poisoning, could eat raw or lightly cooked eggs that are produced under the British Lion Code of Practice.

Andrew Joret, chairman of the British Egg Industry Council, said, "The British love affair with eggs is alive and well, and truly flourishing. Just 15 years ago we were buying only just over 4 billion eggs—the rate of growth has been phenomenal and at this rate we could break the 7-billion barrier by 2020".

He said sales were up significantly for the 11th consecutive year, and that the recent change in egg safety advice is likely to lead to more record-breaking sales in 2018. "A £1-million plus marketing campaign is underway to make sure that message is delivered to consumers", he added.  Rick Alberto
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