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January 5, 2018


Aviagen holds Arbor Acres meeting in Malaysia


 
An Aviagen® Arbor Acres® Customer Service Team (AACST) meeting, catering to grandparent (GP) and parent stock (PS) customers from the Middle East and Africa, was held last November in Malaysia.

 

The six-day event contained over 20 presentations and two workshops, which covered topics critical to business success in the current industry.

 

The strategy of the meeting emphasised the theme of "hand-in-hand" to highlight the strength of combining Aviagen resources with the local expertise of GP distributors as well as the success of PS customers to drive the business forward.

 

A dedicated day for GP distributors addressed several important topics and initiated discussion around the role of a distributor and the importance of a laboratory in a GP operation.

 

Additionally, an analysis of survey responses focused on what "Arbor Acres Means to You" and a detailed outline covered what it takes to be a part of the Arbor Acres hub supply strategy.

 

The last four days for both distributors and customers were committed to knowledge transfer on ventilation, nutrition, biosecurity, alternative rearing systems, R&D genetic programmes, broiler performance, the export process, maximising fertility, and effective rearing and laying breeder management. Six major market reviews were delivered by customers during the programme.

 

The agenda contained two market presentations covering "The MENA Poultry Outlook from a Global Perspective", which forecast a 45% increase in animal protein demand in the next 20 years in the region and the need for rapid modernisation of the industry in order to supply that demand.
 

The second presentation, "Time for Africa", captured a poultry investment opportunity with significant rewards but also sufficient risk to ensure that a well-planned strategy is required to pursue future growth.

 

An interactive workshop called "Know Your Processed Bird" engaged customers in calculating the weight and yield of the parts produced from a specific broiler live weight. A second workshop offered an excellent financial analysis of the commercial value of the Arbor Acres annual genetic improvements and their significance to distributor and customer business.

 

Khalil Nasser, Aviagen Arbor Acres' international commercial manager (Middle East and Africa) commented: "We have received a lot of positive feedback from the Aviagen Arbor Acres customers and distributors throughout the meeting. The AACST meeting is a key commitment to the customers to update and transfer knowledge and analysis, build working relationships and help them to optimise their business performance."

 

"We look forward with anticipation to attending this meeting every year," said Dr. Khaled Moustafa, general manager of Cairo Poultry Company. "It offers a dedicated period to focus on where we might improve performance, work closely with the Arbor Acres team and gain new insights and information that end up (helping) the business."
 
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